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U.S. Today called it a "Breadbox on Wheels. Its eight foot, eight inches in length will be adjusted against the curb in a parking space. It lacks a hood and a trunk. It is absurd! It's eccentric! It's cool! But it is a car that is gaining many adherents in a country known for vehicles super-size.

Smart is manufactured by Daimler AG, a maker of super mini and micro cars. The company is headquartered in Böblingen, Germany, but the cars are made in France.

The Smart was originally the brainchild of Swatch, a Swiss watchmaker. It is designed to be innovative and affordable. And interestingly, while the car is fuel efficient, the motive behind the design was not fuel economy, but the ease of parking. Two or three intelligence can be installed in a standard car parking space.

Nicolas Hayer Swatch sought an established car maker to produce the Smart. When VW was financially incapable of handling it, Hayer joined Daimler Benz. Together they built a factory in Hambach, France in 1994. The joint venture was not successful and after many disputes and significant monetary losses, Swatch pulled out and Smart was absorbed within Daimler.

Smart cars were first marketed in Europe and Asia. Then, in 2004, the smart fortwo is sold in Canada through Mercedes Benz dealers. Prior to 2008, which were only sold in the United States as "gray market" imports. Then, from 2008, smart fortwo was introduced in the U.S. and sold through the Penske Automotive Group.

The marketing plan is as eccentric as the car. You will not find many dealers smart. They are on display on the second floor of the showroom of Mercedes Benz in San Francisco for demonstration purposes. The car is sold on the network. A potential buyer makes a $ 99 refundable reservation on the website and a car will be delivered. The 99 dollar reserves of the program is exclusively for private buyers. Dealers and agents may not participate.

Because of their size, security has been a major concern for buyers. However, the smart has passed numerous safety tests. A Tridion safety cell includes the primary structure the vehicle creating a sort of cage that surrounds and protects passengers. However, the car is more for urban travel cross-country.

Three models already available. The base, from pure smart fortwo has a solid $ 11,590
ceiling and is equipped with a 3-cylinder engine and automatic transmission 5-speed.

The smart fortwo passion starts at $ 13,590.00 and has some luxury extras like a panoramic roof, power windows, electronic, heated side mirrors, air conditioning with climate control and an AM / FM radio.

The Smart fortwo passion cabriolet starts at $ 16,590 and has a soft top with glass rear window with heating and an improved radio and sound system.

The April edition of Men's Vogue asked, "In a country where their super-sized car is his castle, is the Smart too mini for a man? "But so far more men than women have made reservations. Everyone intelligence that are reserved have an above average income. Eighty percent are homeowners and most wanted to be contacted via the Internet.

According to David Schembri, president of Smart USA, the smart, mainly for urban hipsters. Schembri said, "The target customer is not defined by age or income but by the attitude and lifestyle.

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Article Source: ArticlesBase.com – America Falls in Love With Smart